To take 2016's successful "History Happens" campaign to the next level we asked fans to get to the ground and make some noise. 

The teaser highlighted what happened in The Sutherland Shire in Grand Final week in response to the famous quote “Waiting for the Sharks to win a Grand Final is like leaving the porchlight on for Harold Holt”.  

Following the teaser, we successfully launched the 2017 season with a 60 second spot featuring some of the rising stars of the game and supporters playing an active role in making history happen for their team.

For the relaunch of Body&Soul magazine we created a campaign to highlight the weekly content including TV print and rich digital media. Who said hard edged retail had to be ugly?

To give consumers an insight into life in the trenches at Gallipoli, we put them in the shoes of Australia's most decorated Gallipoli veteran, Albert Jacka VC

The NRL spend over $16M a year on programmes that empower the community but have never publicised them. These content videos were created to balance some of the unwanted publicity the game attracts.

To get people to subscribe and to stay subscribed to Australia’s most Iconic Mastheads we used some other Aussie Icons - Barry Humphries, Dame Edna Everage and Sir Les Patterson to demonstrate the Tablet and Mobile Editions of the papers. It worked.

Australians are unaware of the extent of men's violence against women. It's Australia's dark little secret. With a limited budget White Ribbon needed to shake people up a little to make the issue top of mind. They did this successfully with a full 360 campaign.

Bavarian Bier Cafe wanted to make a lot of noise with not much money. They did

In 2016, for the first time, every NRL game was broadcast live. To get footy fans off their couches and into the grounds they needed to be reminded of the hair-on-the-back-of-your-neck exhilaration that only comes from being there when history is made. Using footage of some of the freakishly athletic moments that happen on the field mixed with iPhone footage from fans in the stands, the BE THERE WHEN HISTORY HAPPENS campaign ran throughout the season and resulted in an unexpected increase in membership and attendance.

The people who read the Australian SEARCH for answers because they simply need to KNOW and they need to know MORE than they get from sound bites and tweets.

It's Squifflingly Good Reading with Newscorp's Marvellous Roald Dahl Collection. The campaign included a jumpsquiffling TVC, press, point of sale, digital and internal comms.

The Australian wanted some immediacy to their outdoor advertising that would highlight the following morning’s front page and intrigue people into buying the paper. So for five weeks, in three states and over 6000 outdoor sites I created a new ad every day. With a generous 2 hours from brief to final artwork, it was a wild ride.

Manu getting jiggy wid it

These are a few of the spots I've directed myself

This is my latest voice over reel